Law Firm SEO

Marketing for law firms is our specialty.

The search terms “lawyer” and “law firms” generate more than 200 million searches every month.  When people need a lawyer, the first place they often look is online.  Make sure they find your law firm with an expert search engine optimization (SEO) strategy.

We’ll make sure your law firm’s website ranks highly on search results for top keywords.  That way, when prospects are searching for legal counsel your website will appear at the top of Google— above your competitors.  The result: more leads, and more targeted business for your law firm. 

Every month. When people need a lawyer, the first place they often look is online. Make sure they find your law firm with an expert search engine optimization (SEO) strategy.

We’ll make sure your law firm’s website ranks highly on search results for top keywords. That way, when prospects are searching for legal counsel your website will appear at the top of Google— above your competitors. The result: more leads, and more targeted business for your law firm.

Why Law Firm SEO Matters

SEO is one of the fasted, and guaranteed ways to grow your law firm, increase your customer base, and drive up sales. 

SEO offers the most cost-effective return on your investment (ROI) than any other marketing method—including traditional print marketing.  Leads acquired through SEO have a close rate of 14.6%?  On the other hand, outbound leads, like print or direct mail, have only a 1.7% close rate.

We use proven SEO techniques, and long-term tracking methods for every campaign.  Our goal: attract a steady flow of clients to your firm, and maintain your status online.  In today’s digital age, every law firm needs search engine optimization services.  It’s an investment in your success.

Successful legal websites must be user-friendly across multiple devices. Our Internet marketing company offers responsive web design solutions for your law firm. We make sure your website is easy-to-use on any device, including desktop computers, tablets, and mobile phones. The best legal websites require minimum resizing, panning and scrolling.

The Benefits of Law Firm SEO

Google’s Guidelines:

Google establishes guidelines to decide which websites are more relevant than others, and ranks them accordingly.

They take many factors into consideration when ranking sites—such as keywords, quality of content, back linking, and the technical condition of your site to name a few. Top-ranking websites—especially those on the first page—get the most traffic and leads.

Google re-evaluates their guidelines on a regular basis— and makes adjustments when necessary— to give searches the best results possible. Their goal: maintain their status as the number-one search engine.

Google updates can be unexpected, and catch you off guard. Don’t risk losing valuable traffic when this happens. Search Engine Solutions will ensure that your website meets Google’s ever-changing guidelines— so you maintain your competitive edge online no matter what. The best search engine optimization campaigns include a plan for regular updates, and ongoing maintenance.

Create Keyword-Rich Content

Each website—from the design, layout, colour scheme and image selection— should reflect and communicate your law firm’s image and brand. Law firm websites should also reflect how individuals will feel when they step into your legal office, to maintain brand consistency.

Reach Your Target Audience

Marketing for law firms is a niche field. And, each legal specialty has a target market. SEO techniques will help your law firm reach its target audience— including people in need of your legal services. Law firm SEO is more effective than less-targeted marketing initiatives, such as cold calling.

Long-Term Tracking Methods

Search Engine Solutions delivers proven, measurable results.  Our experts will evaluate your website on a regular basis, and make adjustments to your site’s SEO strategy when necessary.  We use long-term tracking methods to make sure you maintain your high-ranking status. 

Law Firm SEO Analysis

We’ll help you attract traffic to your website, and get an edge over your local competition.

Did you know that 75% of us never look past the first page of search results? That’s why search optimization is so important. Google has a lot of authority in the eyes of searchers. And, top-ranked legal websites are seen as more credible, authoritative, and trustworthy. Improving your ranking on Google will enhance your reputation, and establish your law firm as an industry leader.

Search Engine Solutions will design an expert legal marketing campaign to increase your online visibility, and drive your website to the top of Google. Every Search Engine Optimization campaign we design is unique, and geared to your legal practice area. We use cutting-edge SEO techniques and technology, and stay ahead of industry trends. We offer law firms the best SEO solutions available.

Website Audit And Consultation

A detailed website audit evaluates the current status of your website. We’ll analyze the technical condition of your site, to determine how “search engine friendly” it is. We’ll identify any barriers, such as Google penalties, preventing you from ranking highly on search engines. We’ll also discuss your long-term goals, target clientele, and legal practice area.

Competitive Analysis

A competitive analysis involves understanding your competitors’ Internet marketing strategies, and evaluating the online landscape in your law firm’s local community. We’ll develop a plan to drive your website ahead of the competition online.

Keyword Research

An in-depth keyword analysis will determine which words local prospects are searching for online when looking for a lawyer. We’ll develop keyword-rich content for your website that will help you rank highly on search engines—so potential clients can find you.

On- Page + Off-Page Optimization Efforts

On-page SEO for law firms involves factors such as the use of the keywords within the content, and optimization of the site’s meta tags. Off-page SEO involves deep linking, pay per click management, link building, and meeting WC3 web standards. Both on-page, and off-page SEO are necessary for every SEO campaign.